Purpose Brands Appoints Lauren Cody Brand President, Orangetheory Fitness | PR Newswire [Video]

Cody Positioned to Drive Next Stage of Orangetheory Fitness with Decades of Proven Global Franchise Growth, Innovation, Leadership Experience

, /PRNewswire/ — Purpose Brands, LLC, the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services, has named Lauren Cody as brand president, Orangetheory Fitness, the global leader in science-backed and technology tracked group fitness. Cody brings more than 25 years of executive leadership experience with large, multi-unit franchise brands across diverse customer-facing industries, positioning her to lead Orangetheory into its next chapter. Cody assumes the role January 27, with Orangetheory co-founder and CEO Dave Long fully transitioning to co-chair of the Purpose Brands board, where he will serve as a strategic advisor to the Orangetheory brand leadership team.

“I am thrilled to join Orangetheory Fitness at such an exciting time for the fitness, health and wellness industry,” Cody said. “The science-backed, technology-driven approach that Dave and the team have refined over the years …