Proud Beyond Pride: Dentsu Italy and AGEDO celebrate the values of Pride even after the Pride month with a campaign that transforms billboards into LGBTQIA+ conversation spaces [Video]

Dentsu Italy has revealed a new OOH campaign ‘dentsu & Friends’ running across Italy in support to the LGBTQIA+ values, even after the Pride month of June.

Partnering with AGEDO, an Italian association of parents, families and friends of lesbian, gay, bisexual, transgender, and + people, founded to help families cope with their children coming out, the campaign was inspired by a research study conducted into the Brandwatch web monitoring platform and focused to the online conversations volume around the topic of “Pride” in Italy.

The dentsu’s research study showed that in 2023 the topic “Pride” marked a peak (over 100,000 searches) starting in late May and continuing throughout the month of June, before dropping dramatically in July and continuing for the rest of the year, with an average online conversations volume significantly lower.

For this reason “Proud Beyond Pride” was born in Italy. First of all as a digital platform (https://proudbeyondpride.com/) designed to keep the …