If you are creating a product, you will likely focus on the product design process. Naturally, a comprehensive guide that explains how to create a successful product can help.
Read on as we explain the 7 steps of how a design team designs a successful product.
A brief introduction to product design and the product design process
The term “Product Design” refers to a collection of activities. These are as follows:
- Identifying market opportunities or unearthing problems;
- Defining the opportunities/problems;
- Developing offerings/solutions to address the above-mentioned opportunities/problems;
- Validating the above-mentioned solutions with real users.
The product design process refers to the framework used by a product team to design a new product. This framework involves several steps, e.g.:
- Understanding the users’ needs;
- Defining the market opportunity, alternatively, defining the problem of an end-user;
- Coming up with ideas;
- Creating prototypes;
- Validation of the product ideas or assumptions.
Note: Product design or product design processes don’t concern digital products …