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Princess Eugenie just customised her 1600 designer dress for one big reason [Video]

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Brand Strategy

Princess Eugenie and her big sister, Princess Beatrice, are currently at the World Economy Forum in Riyadh, Saudi Arabia and their fashion has been seriously on point during the conference.

Mother-of-two Eugenie in particular looked stunning in a gorgeous black and red floral dress, which came from royally-loved brand Erdem. Her chosen design for this trip is known as the ‘Roisin’ Floral-Print Pleated Midi Dress, which she has worn many times before and is worth around £1600.The pleated style is uber flattering due to the high neck, ruffle sleeves, and waist-defining belt. It also has a midi hem, too. 

To be respectful to the culture in Saudi Arabia, the wife of Jack Brooksbank actually customised the look and wore a black top underneath to cover her arms.

According to the website Tourist Saudi, “To avoid offending local sensibilities, or be challenged by the powerful religious police, men and women should cover as much skin as possible.”

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