Priceline Gives Penny a Voice, Making Travel Planning as Easy as Having a Conversation
NORWALK, Conn., Oct. 1, 2024 /PRNewswire/ — At the forefront of travel and technology, Priceline continues to push boundaries with its newest innovation, Penny Voice. Building on the success of its AI travel assistant, Priceline is integrating cutting-edge voice technology for Penny’s biggest upgrade yet. Announced today at OpenAI’s DevDay, the Penny Voice launch makes Priceline one of the first brands to use OpenAI’s Realtime API powered by GPT-4o to create a customized, conversational agent. With Penny Voice, booking travel will soon be as simple as having a conversation.
Beginning today, Priceline customers will be able to interact with the first version of Penny Voice built with OpenAI’s Voice Engine across its hotel product on Priceline’s homepage and iOS app. As a public beta participant of the newly …