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Branding Management

Price Optimization [Video]

Price Optimization

Product and service prices can vary from customer to customer even though the services or product offered. It brings new meaning to the phrase, “Caveat emptor is a Latin phrase that translates to “let the buyer beware.”
Now there are times when the product/service price is different based on type of customer. We have seen this evolve over time but really, it has been with us for a while.

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