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Prada and Axiom Space unveil out of this world spacesuits [Video]

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Brand Strategy

Prada is venturing beyond the runway and into space.

The high-fashion brand has teamed up with Axiom Space to design the next generation of NASA‘s spacesuits.

In a groundbreaking collaboration revealed on Wednesday, the Italian luxury fashion house will help create high-tech, stylish suits for NASA astronauts headed to the moon’s surface as a part of Artemis III mission.

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PHOTO: Prada and Axiom Space have partnered to unveil a futuristic, high-powered spacesuit for NASA’s Artemis III mission. (Courtesy of Prada)

The collaboration between the two industry leaders began with the goal of pushing the boundaries of spacesuit technology. Prada’s extensive experience in high-performance materials and craftsmanship was instrumental in shaping the next-generation design.

“We have broken the mold,” said Axiom Space president Matt Ondler in a press release. “The Axiom Space-Prada partnership has set a new foundational model for cross-industry collaboration, further expanding what’s possible in commercial space.”

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