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Post Malone Makes Puddle Jumping Looking Cinematic in New UGG Campaign: Watch [Video]

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Brand Strategy

Congratulations are in order for Post Malone.

On Tuesday, Oct. 1, the 29-year-old musician was announced as the new men’s ambassador for UGG. Malone and the shoe brand collaborated on a global campaign, Lead a Horse, which kicks off with a short film to celebrate the Weather Hybrid Collection.

A refreshed take on the brand’s iconic Neumel and Tasman silhouettes, the designs boasts a bright blue outsole made from renewable, rainwater-nourished sugarcane. The Tasman retails for $150 and the Neumel chukka boots are $180. Both feature waterproof suede and cozy UGGplush upcycled wool lining.

“I’ve been a UGG fan since high school and feel so good wearing the boots. I even had a custom camo pair made for me last year,” the star says via press release. 

Post Malone for UGG.

Adam DeGross

He continues, “That’s why I’m so excited to work with the brand and bring in my crew for this new campaign. Being comfortable to …

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