Categories
Brand Strategy

Polestar recruits former VW Golf, Audi designer to lead EV design [Video]

Polestar (PSNY) has hired Philip Römers to lead its design team. Before joining Polestar, Römers was a lead Volkswagen and Audi designer known for designing the Mk7 VW Golf and Audi e-tron GT.

Römers is taking over for Maximilian Missoni, who has spent the past six years with Polestar. Before that, he spent eight and a half years at Volvo and ten at Volkswagen in various design roles.

“I thank Max for his leadership and companionship during the inception of Polestar as Europe’s only pure EV brand,” Polestar’s CEO Thomas Ingenlath said Wednesday. He helped set the design standards that set Polestar apart in luxury and performance.

Ingenlath welcomed Römers, saying his modern approach and luxury experience will help Polestar “take the next step in developing our model line-up.”

Römers is best known for his work on the 7th generation VW Golf. After joining Volkswagen in 2006, his design was chosen for …

Watch/Read More