With another Consumer Electronics Show just around the corner, professionals are set to flock to Las Vegas, including those from advertising and media.
Serina Spencer, SVP, Enablement, PMX Lift, Publicis Media, is no stranger to CES. In this video interview with Beet.TV, she shared her advice for first-time attendees: comfortable shoes, hydration, and careful scheduling are key.
“I think that CES, the whole idea behind it, is it’s a huge showcase,” Spencer told Beet.TV’s Lisa Granatstein. “There’s a lot of different things that are covered, but you’re able to hear perspectives that you maybe don’t hear from your day-to-day media bubble.”
She cautioned against over-scheduling, reminding attendees to factor in travel time between events.
PMX Lift, a practice within Publicis Media focused on advanced TV, has spent the last four years honing its approach. In 2024, the company focused on helping local clients by applying learnings from the national advanced …