PIANA SLEEP WELCOMES CRAIG LEFFEW AS DIRECTOR OF SALES | PR Newswire [Video]

Leffew Brings His Surplus of Experience to Spearhead Sales for Innovative and Sustainable Rinnovo Mattress Line

, /PRNewswire/ — Piana Sleep, a division of Piana Technology dedicated to pushing the mattress industry forward through sustainability and breakthrough innovation, is proud to announce the hire of Craig Leffew as Director of Sales. Leffew joins the Piana Sleep team to further create impact for the company’s new Rinnovo mattress. Leffew will report to Chris Henning, Piana Sleep’s Vice President of Business Development.

Leffew joins Piana Sleep most recently from luxury mattress brand GhostBed, where he served as the Director of Sales. Prior to joining GhostBed, Leffew was the Vice President of Sales for retail financer Koalafi, where he spent more than seven years. Before joining Koalafi, Leffew spent the previous seven years at iconic bedding company Tempur Sealy International in numerous roles, including Senior Territory Sales Manager.

“We are excited and very fortunate to have someone of Craig’s talent …