Philippines Unveils Visual Identity and Theme for 2025 Frankfurt Book Fair Guest of Honour Presentation [Video]

The Philippines will take center stage as the Guest of Honour (GoH) at the 2025 Frankfurter Buchmesse (FBM), presenting a unique cultural and literary showcase. In a press conference today, curators Patrick Flores and Karina Bolasco, along with key representatives from the National Book Development Board (NBDB) and the National Commission for Culture and the Arts (NCCA), revealed the country’s theme, “The Imagination peoples the air,” and its visual identity for the event.

Highlighting the nation’s cultural diversity and literary depth, the Philippines will feature works from national artists, indigenous traditions, and a tribute to Jose Rizal – the country’s national hero.

Curator Patrick Flores explained:

“The keywords imagination, people, and air allude to the elements of the writing and reading context: the producers and receivers of texts; the talent of the idiosyncratic individual …