Pepsi’s approach to brand building and driving ROI on YouTube | Brandcast U.S. 2024 [Video]

Pepsi is focused on establishing deep consumer connections, and they do so by staying deeply connected to culture. For that, they come to YouTube, “the epicenter of culture”. At our Brandcast U.S. 2024 event, Pepsi CMO Todd Kaplan broke down how the brand has been unleashing creativity and driving business outcomes with YouTube.

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