Penneys to open first standalone home store [Video]

Penneys, which trades as Primark outside of the Republic of Ireland, is opening its first-ever standalone ‘Primark Home’ store, located in the iconic Fountain House building on Donegall Place in Belfast.

Spanning approximately 8,700 sq ft across 1 floor, and set to open in March, this exciting new venture marks a significant milestone for Primark as the brand continues to expand its homeware and lifestyle offering.  

The company say, “now more than ever people are taking increasing pride in their home and Primark’s homeware collection offers interior-enthusiasts endless choice and quality at affordable prices, blending style, comfort, and value”.

Since extending its home range across many of its stores globally in 2021, which includes essentials like cotton bedding and towels to soft furnishings, decorative pieces, or kitchen ceramics, this marks the first standalone destination for homeware.

Primark Homestore at Fountain House will offer an even greater selection of home products, designed to …