Panel: Brick-and-Mortar in a Digital World [Video]

This video features a panel discussing how three leading retailers are maximizing store performance, including supporting digital channels, in today’s omnichannel retail landscape from Total Retail Tech 2024 in Charlotte, NC. Speakers include Scott Devlin, chief information officer, The Vitamin Shoppe; Matthew Matorin, vice president, store digital products and field training, Signet Jewelers; Jim Forester, chief information officer, Kendra Scott; and moderator Cindy Marshall, founder and CEO, SHINE Strategy.

The rapid growth of digital commerce (desktop, mobile, social) coupled with increasing consumer expectations for omnichannel shopping experiences has forced traditional brick-and-mortar retailers to re-evaluate the role of their physical storefronts in their business models going forward. This applies to both the customer and employee experiences in-store. A panel of retail executives will share their experiences and insights for maximizing store performance, including supporting digital channels, in today’s omnichannel retail landscape.