Out Look: Close Encounters of a Disney+ Kind [Video]

Aaron Poole, marketing executive, PML Group with this week’s Out Look on Out of Home

Close Encounters of a Disney+ Kind

In 2023 Disney+ leveraged the ‘difference of being different’ on Outdoor, realising the big, iconic & powerful storytelling prowess that it can deliver by way of custom and special builds.

The entertainment giant has recently refreshed its “Think you know Disney+?” campaign for 2024, encouraging service users to explore beyond the classic Disney content by reminding service users that there’s more to explore beyond animation and superheroes.

Planned by Zenith and Source out home, the campaign’s latest presentation comes in the form a large, wide-reaching highlighting an eclectic mix of new content like The Bear, Shogun, Poor Things, and Alien Covenant.

Featuring creative from BBDO, it has been live across Digital Bridges, dX Screens, Certa Screens, classic/digital 48 Sheets & 6s, and the large screen at Dublin’s Camden corner since the beginning of cycle …