Episode 39: In this episode, Brandon and Tom go over why building a bigger brand equals a bigger business. They share why they discovered they needed to build a brand and what opportunities have come from it so far.
Brandon and Tom discuss:
→ Why they changed their mind on building a brand, what the end goal is, and the hidden benefits they’ve found that have come with it.
→ How they’ve pivoted their consumer facing podcast multiple times to align with their vision.
→ And why they’re now focusing on YouTube and the utility of short-form content.
Chapters
0:00 Intro
0:27 Why did we decide to build a brand?
2:51 If You’re New, Maybe Don’t Build a Brand (Yet)
4:47 Changes to Our Consumer Facing Podcast
8:47 The Focus Into YouTube
12:34 Short-Form Content
13:16 Hidden Benefits of Brand Building
14:52 What is the end goal of building a brand?
15:18 Becoming a Magnet for Leads and Referral Partners
17:43 Recap
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