Optimizely caps off 2024 by celebrating a banner year of growth and innovation | PR Newswire [Video]

Digital experience leader enters 2025 with continued focus on strengthening its product offering, global partnerships, and market positioning

, /PRNewswire/ — Optimizely, the leading digital experience platform (DXP) provider, today celebrates its numerous achievements from the previous year. Over the last 12 months, Optimizely celebrated its 30-year heritage by enhancing its product offerings, strengthening its global partnerships and continuing significant business growth. Earlier this year, the company announced that it had reached $400M ARR as demand surged for Optimizely One, the industry’s first operating system for marketers.

This marquee platform has been further enhanced this year due to additional product offerings and recent features enhancements, including: the SaaS version of its CMS, Personalization, AI Agents and HIPAA-readiness for CMS and Experimentation. All of these product innovations further Optimizely’s deep commitment to making the lives of marketers better. Optimizely recently received recognition for its strengths and market leadership in personalization, Optimizely was named a Leader …