oOh!media launches 3D out of home campaign with ANZ Falcon [Video]

oOh!media has launched its 3D out of home campaign with ANZ Falcon taking flight in an unprecedented nationwide multi-format digital execution. 

Running across more than 2,100 full-motion digital out of home media company’s screens in five environments – Retail, Rail, Fly, Office, and Study – it marks the first time any advertiser has delivered a mass-reach, scalable 3D OOH campaign anywhere in Australia. 

Timed to coincide with Cyber Security Awareness Month, the campaign for ANZ’s fraud detection and prevention technology follows the ANZ Falcon activation on out of home media company’s iconic 3D Anamorphic site ‘The Bourke’ in Melbourne early this year. 

Scalable 3D OOH executions leverage depth and full motion to drive creative impact, higher engagement, brand reputation and consideration compared to other OOH formats. With 41% of the return on investment in OOH attributed to the creative, ANZ’s investment reflects the impact of high-quality creativity in driving …