Brands and digital marketers have been able to track consumers online habits and preferences, using so-called cookies.
This would then be used to tailor ads that target specific users as they browse the internet. But there seems to be a move towards cookie-less internet browsing.
So what will this mean for marketers?
Dan Levy, co-founder and co-CEO of Flow discussed this with eNCA.
Watch the full interview: https://www.enca.com/opinion/online-safety-navigating-cookie-less-future-digital-marketing