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Oceanside designer’s cowboy hats worn by San Diego Padres, WWE [Video]

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Brand Strategy

Austin Zito grew up in San Diego County and says the region is a big source of inspiration for his unique designs.

SAN DIEGO — Tucked away at a boutique in Oceanside, you can find Austin Zito creating one-of-a-kind designs recently worn by world-class athletes including the San Diego Padres and WWE Superstar Dominik Mysterio.

Zito and his team are the hands behind the North San Diego County-based luxury, custom cowboy hat brand, Zito Hat Co. The unique fashion company creates handmade western-style cowboy hats using high-quality materials and traditional techniques.

Customers can stop by the shop in South Oceanside and work with the designers to create a semi-custom hat on the spot.

“What my brand is about, is about delivering a really cool experience, but also delivering the highest quality hat that you can buy,” said Zito, owner and founder of Zito Hat Co.

Zito grew up in San Diego County and says the region is a big …

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