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Brand Marketing on Social Media

NYT ‘Connections’ August 25: Answers and Clues for Game [Video]

Following on from the extraordinary success of Wordle, which The New York Times purchased in January 2022 for an undisclosed low seven figure sum, the newspaper launched Connections in 2023.

A word based game like Wordle, Connections soon built up a dedicated following from across the world with some players discussing tactics and sharing their results on social media.

How to Play ‘Connections’

The rules of Connections are simple. Each day the player is presented with 16 words, which they have to divide into four distinct categories based around common characteristics.

Each of the four categories have a separate color denoting their level of difficulty. Yellow is supposed to be the easiest followed by green, blue and then purple. The players selects four words they believe are connected and if they are correct they light up, showing the difficulty color, and are removed from the board.

However if a player guesses incorrect groups of words four …

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