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NYT ‘Connections’ August 11: Answer and Clues for Game [Video]

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Brand Marketing on Social Media

Connections was launched by The New York Times in 2023 following the astonishing success the newspaper had with Wordle, a word-based game it purchased from New York-based software developer Josh Wardle in January 2022.

After being released, Connections quickly grew a dedicated following across the English-speaking world, including some players who take to social media each day to share their results and advice.

How to Play ‘Connections’

Each day, Connections players are presented with 16 words, which they are tasked with dividing into four categories based around common characteristics.

The four categories are all color-coded to show their difficulty, with yellow being the easiest then green, blue and purple. Players choose four words at a time, and if they are connected, constituting one of the four categories, they light up and are removed from the board. At this point, their color is also revealed, showing how difficult the quiz setters expected that set of connections to be.

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