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Brand Marketing on Social Media

Normal! Luigi Mangione Is Being Tagged By Influencers For Clout [Video]

It’s been wild seeing Luigi Mangione’s widespread digital footprint. The 26-year-old was supposedly active on SO many platforms, from Goodreads to Letterboxd, and of course, had all the usual social media accounts. 

After he was named as a “person of interest” in the murder of UnitedHealthcare CEO Brian Thompson, online sleuths quickly got to work. His X account (formerly Twitter) and Instagram were quickly identified, and his follower account skyrocketed. 

While what’s believed to be Mangione’s Instagram account (@luigi.from.fiji) originally had just over 1,300 followers, it only took about three hours from discovery to grow to over 74,000. 

His tagged photos were originally filled with snaps taken by family or friends, but they were soon pushed way down as clout chasers took over.

(Image: Instagram @luigi.from.fiji)
(Image: Instagram @luigi.from.fiji)

Influencers started tagging Mangione in all sorts of nonsense posts, from Reels to selfies, so they could get a lil’ boost of popularity. 

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