Nexus Director Bonnie Taylor Forsyth Gives “The Great British Bake Off” Wings – Motion design [Video]

Channel 4 marks the new season of its culinary phenomenon The Great British Bake Off with this pseudo-psychedelic spot directed by Bonnie Taylor Forsyth at Nexus with Sydney’s Mighty Nice handling the animation.

Bonnie Taylor-Forsyth: “We were blessed with our clients at Channel 4 who understood the nostalgic nerve I wanted to hit with this piece. We balanced it out with a more contemporary design style for the characters to keep it fresh. As a result, we have a series of shorts that reflect the warm tone of The Great British Bake Off as a series, peppered with some moments of comic wit.” 

“Embracing hand-crafted animation, the film’s raw, ungraded style reflects the heart and soul of Bake Off – where artistry, warmth, and tradition come together in every delicious moment.”

From Nexus: “The campaign blends nostalgic 2D cell animation with playful, contemporary characters including hosts Noel Fielding and Alison Hammond as they guide us from stormy skies into a …