Next Coachtopia step plans Coach’s waste materials into production process [Video]

The new Alter/Ego collection comes with a campaign dubbed The Wasted Parts and sees actor and Coachtopia community member Lola Tung starring in a “high-flying short film to celebrate a new range of bags crafted from the leftover leather scraps of iconic Coach styles”. 

The specific leather scraps are left over from the creation of bags including the Tabby, Hampton and Brooklyn styles that might otherwise have gone to landfill. 

The company said it’s “an emotional campaign” and that the collection “marks a bold step forward for Coachtopia in its mission to pioneer a circular economy in fashion, reflecting its ethos of not only making with waste materials, but designing out waste in the first place”.

Coachtopia was originally all about creating bags using waste leather, but its next step now is to carefully plan Coachtopia bags as part of the production process for the mainline Coach bags.

The new Alter/Ego collection comprises five new bag styles, all of which use Coachtopia’s …