Ralph Ostertag, director of digital and technology for Asia Pacific at Heineken, based in Singapore, recently sat with Shirin Robert, editor of CIO Asean, to discuss his team’s roadmap for 2025, and his top tips for businesses looking to innovate and digitalize.
Credit: Heineken
A true transformation journey for Heineken started in 2019, when Ralph Ostertag, director of digital and technology for Asia Pacific, joined after coming from Mercedes Benz, and years before that in other industries. Originally from Germany, Ostertag spent most of his career outside his home country in a mix of international roles covering a range of business, digital, and technology leadership roles. And all of this experience has enabled him to not only get a clear perspective on enacting strategies that yield measurable results, but broad access to people and departments to effect influence.
“Maybe you can’t have all capabilities in house, so you need to continuously review …