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New ASB GlassFloor at Big Blue Madness will be something fans have ‘never seen before.’ [Video]

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Brand Awareness

Mark Pope has promised a Big Blue Madness event unlike anything Kentucky fans have ever experienced. The ASB GlassFloor being installed at Rupp Arena certainly fits the bill.

The ASB GlassFloor isn’t like your usual hardwood basketball floor. The wood has been swapped out for glass that serves as a fully functional LED screen from baseline to baseline. This gives the operator full control of what appears on the actual floor. The possibilities are literally endless. Cool animations, marketing ads, player tracking, and even fully functional video game capabilities are all ways the floor can be used. This is one of the few situations where having a seat higher up in the arena might be a good thing.

As you can imagine, it should create a spectacle once Big Blue Madness tips off on Friday night with the Kentucky men’s and women’s basketball teams.

“Something they’ve never seen before,” Benedikt von Dohnanyi, ASB GlassFloor’s …

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