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Brand Development

Nebraska’s Arbor Day Foundation evolves. Here’s our vision [Video]

Hope for the planet is bold.

But hope alone is just a promise.

In this moment when the future health of the planet can feel uncertain, we need to be bold enough to believe in better days ahead. To put hope in motion by doing the work our world needs from us. Because of the Arbor Day Foundation’s vibrant network and more than 50 years of tree planting experience, we feel a certain responsibility to be even more of a leader in this effort.

That’s why our global nonprofit is evolving its brand.

In order to create the most positive impact we can through trees, we need our full network of partners, planters, supporters, and organizers to be moving in sync. We need every one of them to know that even as they work in their own corners of the world, they aren’t alone.

We’re all working alongside one another to create a global canopy of trees.

This evolution of the Arbor Day Foundation brand will be focused on heightening visibility within …

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