RFK Racing is set to acquire a new sponsorship partnership with Kroger for the 2025 Cup Series. This development, first reported by Sports Business Journal, indicates a shift for Kroger from its long-standing association with JTG Daugherty Racing to RFK Racing due to potential changes in JTG’s ownership.
Kroger has been a prominent sponsor in NASCAR, supporting JTG Daugherty Racing since they inked a deal after the 2015 season. However, the potential exit of JTG’s majority owner, Tad Geschickter, could lead to significant changes in the brand’s sponsorship alignments.
This leaves a big opportunity for RFK Racing to swoop in and take on Kroger as a sponsor, adding substantial revenue to their outfit.
RFK Racing, established in 1998, boasts a rich history in the sport. Owned by strong figures Jack Roush, John W. Henry, and Brad Keselowski, RFK has garnered two NASCAR Cup Series titles and five NASCAR Xfinity Series championships among …