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NASCAR: Kevin Harvick and Denny Hamlin Slam Truck Series Rule Shake-Up [Video]

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Brand Development

NASCAR is shaking things up in the Craftsman Truck Series with a new rule change set for the 2025 season. This revision mandates that all pit crew members’ firesuit uniforms be consistent in design across the grid, excluding sponsorship branding for those performing behind-the-wall duties. While NASCAR cites cost-effectiveness and safety as primary reasons for the change, drivers like Kevin Harvick and Denny Hamlin are voicing their frustrations.

The new rule applies to one of NASCAR’s three national series and stipulates that uniform designs remain consistent across an entire organization’s crew. Though colors remain the teams’ choice, sponsorship branding is barred for behind-the-wall crew members. NASCAR suggests these rules are meant to streamline costs, but whether they actually will is another question.

Veteran driver Kevin Harvick has not shied away from admitting his confusion over this new directive. “What in the world is happening…” Harvick posted to X, pointing to his bewilderment over …

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