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Mustard & HEINZ Collaborate On A New Mustard [Video]

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Brand Awareness

Looks like DJ Mustard, ahem, Mustard done found himself in quite the marketing opportunity, as he’s just struck a deal with HEINZ to become a part of an everyday condiment that people enjoy all over the world, and we aren’t mad one single bit.

Mustard and HEINZ have struck a deal that will lead to a limited-edition Mustard x Mustard condiment, which makes perfect sense and honestly should’ve been done quite some time ago. The collaboration was revealed during the Grammy Awards last night (Feb. 2) and will mark the first time that HEINZ has co-created a new mustard recipe in the U.S. and will be the first new mustard the brand has released in a decade. This is a great look for everyone involved. We just wonder what kind of ingredients Mustard put together for his new mustard.

“This collab coming to life is a big deal and something …

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