The Mary Tyler Moore Vision Initiative (MTM Vision) launched its first public service announcement (PSA) to raise awareness about vision loss in people living with diabetes and advance medical research on that front.
Launched on Tuesday, the campaign is narrated by Academy Award-winning actor Kevin Kline and features many other major Hollywood names, including Oprah Winfrey, Academy Award-winning actress Reese Witherspoon and Emmy Award-winning actress and comedian Julia Louis-Dreyfus.
The video was directed by Academy Award nominee James Keach.
The MTM Vision campaign seeks to reshape the approach to diabetic retinal disease (DRD) and its associated vision loss and blindness via the message: “The Sight You Save May Be That of Someone You Love.”
DRD is the leading cause of blindness in working-age adults with 50 million people currently suffering from the disease, while more than 500 million people are at risk of developing it.
More than half of patients …
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