The result is something intentionally joyful, in part due to the creative concoction of typefaces, including Lift Type’s Baste, Buffalo Western by Kustomtype, Letraset’s iconic Frankfurter, Cooper, ITC Bauhaus, Aldo Novarese’s infamous Eurostile, Hobo, designed by Morris Fuller Bento, VAG and Eliott Grunewald’s Moore Henry. “They are quite eclectic as a set but share a nostalgic pop culture feel,” Chris details, “some of them are old and some are new but, at least to me, they all felt like they were from childhood,” subsequently, especially when crammed within each other’s presence, feeling unburdened, jubilant and, ultimately, nostalgic.
Through this tone, Chris is able to confidently balance something referential and familiar whilst feeling proudly contemporary. Importantly, though, it also provided an emotional foundation for the brand’s core mother motif to be embraced. “We chose to reflect the motherthrough memories of childhood,” he explains, “the fonts and colours this idea unlocked all seemed to suit a soda drink,” Chris concludes. “And, it …