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More than 25 Safety Harbor businesses ask customers, ‘Where’s Waldo?’ [Video]

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How to Market your Brand

SAFETY HARBOR, Fla. — Since the 1980s, people all around the world have been asking, “Where’s Waldo?”

The search continues this month in Safety Harbor, as more than 25 local businesses hide the little guy on their shelves and ask visitors to find him, win a prize, and, most importantly, promote shopping locally.

Amelia Tashkin and her mom, Katie, were one of many on the prowl for one of the most searched-for children’s book characters of all time.

“We love it. This is our third year doing it, and we check out a lot of new stores that we didn’t even realize were in our area,” said Katie, who is from Safety Harbor.

Candlewick Press, a book publisher, was inspired to take the search for Waldo out of the book’s pages and into local businesses.

“I think it makes it kind of more interactive for the guests. It makes it …

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