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Brand Strategy

Monday Stir [Video]

-Bar-S Foods has teamed with Heart & Soul Marketing to create another parody featuring its meats. The latest effort features former Green Bay Packers All-Pro linebacker Clay Matthews. In it, the long-haired Matthews plays a version of Goldilocks, but instead of bothering a family of bears, he finds three fridges with distinct personalities. One is way too flashy, one is too dull while the third is Bar-S just right.

-Brat Summer has given way to a more modest Demure Fall, and brands including Verizon, Lyft, and Zillow are moving at breakneck speed to keep pace amid yet another cultural shift.

-The

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