There’s a huge buzz around media measurement and marketing effectiveness in the industry right now, and for good reason. The phase-out of the third-party cookie presents advertisers with attribution challenges that not only make it more difficult to make strategic decisions but also to achieve stakeholder buy-in for marketing investment.
To help you improve your knowledge of the modern measurement landscape and understand the best solutions to embrace user privacy without hindering marketing performance, Impression has launched a series of short videos.
Watch the full series here and gain insights into:
- The current technology and privacy headwinds challenging digital attribution
- How to respect user privacy online and implement compliant solutions
- How to more accurately measure the impact of your efforts through different solutions e.g. multi-touch attribution, incrementality testing and media mix modelling
- How to communicate the value of marketing measurement to key stakeholders
In part three, Technology Director, Aaron Dicks and Head of Paid Media Performance, Nick Handley introduce …