Mister Softee is going hard on some copycat ice cream trucks.
The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks painted to look like Mister Softee and in one case even copying the brand’s familiar jingle, according to federal court documents.
“Mister Softee takes its trademarks seriously and will always aggressively protect them,” said Frank Reino, a lawyer for the franchise, who promised the iconic brand would be coming for other wannabes.
“Anyone operating an ice cream truck that imitates Mister Softee’s trademarked white with bluetrim truck design, its trademarked musical jingle or any of its other trademarks should immediately stop before Mister Softee finds them and forces them to stop,” Reino said.
Attorneys are looking to ice out the copycat coneheads with a double scoop of federal litigation claiming …