Metas AI-powered Movie Gen may be adopted by marketers but transparency concerns remain [Video]

While the multimodal generative AI tool hasn’t yet been released to the public, some are already saying it could mark a big leap forward for advertising.

On Friday, Meta released Movie Gen, a suite of models capable of generating 16-second video clips.

Movie Gen comes with a ‘personalized video’ feature, which allows users to upload images of themselves and, through a text prompt, generate an original video. Filmmakers can also use the models to generate images and audio, or to edit video clips, by, say, adding in a new background or tweaking particular visual elements. An example provided by the company shows a video of penguins modified by garbing the birds in Victorian dresses.

While the tool has yet to be generally released to the public, marketing experts are already optimistic about its potential for their industry.

“Meta’s Movie Gen is probably going to be a game-changer for both in-house …