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Mercedes-Maybach Lineup Expands With a Departure [Video]

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Brand Strategy

Mercedes-Maybach is expanding, with a departure. The luxury arm of Mercedes-Benz today debuts the 2026 Mercedes-Maybach SL 680 Monogram Series convertible coupĂ©. The model is a design departure from the company’s large super luxury vehicle heritage.

The model, billed as the “sportiest model in brand history”, debuted as part of a private event at the Pebble Beach golf course during Monterey Car Week in California.

Mercedes-Maybach has elevated the SL consumers can buy at their local Mercedes-Benz dealership with first-to-market equipment, ultra luxury appointments and unique tuning.

“Our customers love something special. The Mercedes-Maybach SL Monogram Series adds a sporty two-seater to our model family for the ultimate open-air pleasure. It combines a dynamic driving experience with everything that characterizes a Mercedes-Maybach: excellent craftsmanship, exquisite design details and fine materials,” said Daniel Lescow, Head of Mercedes-Maybach, Mercedes-Benz Group AG in a press release.

The company will offer the model in …

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