Meghan Markle’s new brand faces ‘significant threat to integrity’ over ‘fake followers’ | Royal | News [Video]

Wong insisted Meghan and her team will need to pay particular attention to who interacts with American Riviera Orchard’s social media profile to ensure her credibility remains untarnished.

She added: “These fake followers not only distort engagement metrics but also undermine the authenticity and trustworthiness of her online presence.

“With the rise of influencer marketing and the increasing emphasis on genuine connections with audiences, the presence of fake followers can tarnish Markle’s credibility and hinder her ability to effectively communicate with her genuine followers.

“The demographic breakdown of Meghan’s brand audience on Instagram, predominantly female and within the 25-34 age range, indicates a highly targeted market segment.

“This presents a golden opportunity for tailored marketing strategies. Yet, the presence of suspicious followers underscores the importance of continual audience analysis to ensure genuine engagement and brand loyalty.”