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Meghan Markle’s Lifestyle Brand Under Pressure [Video]

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Brand Marketing on Social Media

Meghan Markle is facing pressure to deliver after soft-launching her lifestyle brand American Riviera Orchard nearly six months ago without any product announcements, a new episode of Newsweek‘s The Royal Report podcast has discussed.

The duchess launched her American Riviera Brand with a slick website and Instagram page in March, and despite the successful deployment of a PR stunt where she sent 50 jars of branded homemade jam to celebrity friends who promoted it on social media, the brand still has yet to announce any product lines or services.

Trademark applications filed earlier this year sought to protect the American Riviera Orchard name against a number of goods and services, including jams, jellies and preserves, homeware, stationery and pet food.

Meghan Markle photographed in Colombia, August 15, 2024. And (inset) branding for American Riviera Orchard, 2024. The duchess’ lifestyle brand has yet to announce any product lines.Diego Cuevas/Getty Images/American Riviera Orchard

In September, the trademark …

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