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Brand Marketing on Social Media

Meghan Markle’s Biggest Mistake With Her Rebrand Is a Sign of Her ‘Impatience’ Expert Says [Video]

Former British royal Meghan Markle stepped back from her senior royal role in 2020 alongside her husband, Prince Harry, after the Sussexes were not thrilled with the way the royal family and British media were treating them. Ever since, Meghan and Harry have been building a new life in the United States, and that includes new business ventures.

As part of her rebrand into the lifestyle space, Meghan announced earlier this year that she would be launching her American Riviera Orchard business, which one expert now calls a mistake.

Meghan Markle | Samir Hussein/WireImage

Meghan had fans in a tizzy when she returned to Instagram back in March 2024. However, it wasn’t a personal account. The Duchess of Sussex was soft-launching her new business venture, American Riviera Orchard, which is a lifestyle brand that offers items like jams and jellies, textiles, and other elements for a sophisticated life. After bringing the idea to Instagram, some celebrities …

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