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Meet The Sponsors Polestar [Video]

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Brand Strategy

As we gear up for this year’s Journey to Zero on 4 November, which celebrates the brands and the people behind them who are powering their way to a brighter future, we talked to Rosanna Falconer – brand consultant, Polestar ambassador and lover of all things colourful – about why sustainability matters so much to her, and why Polestar epitomises responsible luxury.

Meet The Sponsors Of Journey To Zero 2025: Polestar

Over the past few years, Polestar, the Swedish electric vehicle (EV) brand, has emerged as an emblem of responsible luxury, setting new standards for sustainability and sophistication in the automotive industry.

Rooted in a Scandinavian design ethos that values simplicity and quality, Polestar combines cutting-edge technology with a fervent commitment to reducing environmental impact. 

Unlike many carmakers Polestar is transparent about its environmental footprint, publishing the full lifecycle carbon emissions for each model and striving for net-zero carbon emissions across its operations. The brand is always seeking to improve its …

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