Media.Work Explores Color Spectrum in New Motion Research – Motion design [Video]

The team at Media.Work are back with a new in-house CG motion experiment that aims to reimagine color “not just as an established variable but as a living entity, evolving and interacting within its surrounding context.”

From Media.Work: “Among the many forms of non-verbal communication, color stands out as one of the most immediate and powerful ways to convey a message. While color has long served practical purposes, its potential extends beyond utility.

“In the realm of art, it becomes an ever-evolving language — one that can symbolize abstract ideas, express the boundless realms of imagination, and evoke both aesthetic pleasure and deep emotional response. 

“It was essential for us to reimagine color not just as an established variable but as a living entity, evolving and interacting within its surrounding context.”

“In our latest internal research, we delve into the infinite possibilities embedded within the color spectrum and explore its …