KUALA LUMPUR, MALAYSIA – MBCS, the media-driven creative content powerhouse within the IPG Mediabrands network, has joined forces with AIA Malaysia to launch a thought-provoking campaign designed to inspire Malaysians to prioritize their health – inside and out.
The AIA It’s what’s inside, that matters campaign launched to educate Malaysians to take a pulse check on their health and take stock of their protection and coverage. AIA Malaysia is encouraging individuals to take a closer look at their well-being by evaluating not just their physical appearance but their overall health and protection. The campaign microsite serves as an interactive platform where users can take a quiz to assess their health status and that of their loved ones. Complementing this experience is an educational video that captures the heartfelt stories of three diverse Malaysian groups – young adults, families with children, and retirees—who share their candid perspectives on their health journeys.
Rudy La Faber, Creative …