Max paints blue all over Asia with immersive activations to launch adobo Magazine [Video]

SINGAPORE — Max made its debut across Southeast Asia, Taiwan and Hong Kong with regional activations across seven markets – Indonesia, Malaysia, Philippines, Singapore and Thailand as well as Taiwan and Hong Kong. The series of creative and immersive outdoor marketing efforts showcased the streaming service’s rich collection of blockbuster movies, groundbreaking series, iconic hits, best-in-class real-life stories, and family favorites, inviting fans to feel, experience, and become part of the stories to connect with local audiences through dynamic and culturally relevant campaigns.

On November 19, Max celebrated its arrival with a spectacular regional light-up moment across all seven markets. Scenes from Warner Bros. Discovery’s beloved brands and franchises, including Harry Potter, House of the Dragon, The Last of Us, Dune: Part Two, Godzilla x Kong: The New Empire, Aquaman and the Lost Kingdom, and Barbie were projected on prominent buildings and landmarks.

Audiences were invited to join in …