Mastering Your Product Launch | Pre-Launch Marketing, Pre-Sales, & Launch Timeline [Video]

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Product Launch Timeline for New Businesses and/or New Products:

4 Months Before Launch you’re in the prepping phase, creating the foundation for your business or series of products:
– Conduct market research to understand your audience and competition.
– Define your unique selling proposition (USP) and key messages.
– Develop your pre-launch marketing strategy.
– Start building a landing page and collecting email sign-ups.
– Begin content creation and planning your social media calendar.

3 Months Before Launch:
– Launch your teaser campaign on social media.
– Engage with influencers and start partnerships.
– Begin email marketing to your pre-launch list.
– Finalize product details and ensure production is on track.

2 Months Before Launch:
– Increase your social media activity with more frequent posts.
– Host live streams or Q&A sessions to build excitement.
– Offer pre-sales or exclusive access to your email subscribers.
– Continue engaging with your audience and building anticipation.

2 Weeks Before Launch:
– Ramp up your content on all platforms.
– Share behind-the-scenes content and product teasers.
– Send out reminder emails to your list about the upcoming launch.
– Ensure your website and sales pages are ready for the big day.

Launch Day:
– Announce the launch on all your platforms with high-energy posts.
– Engage with your audience throughout the day.
– Monitor sales and website performance.
– Celebrate with your team and thank your audience for their support.

Post-Launch:
– Follow up with customers for feedback and testimonials.
– Analyze your launch performance and gather insights for future launches.
– Keep the momentum going with post-launch promotions and content.
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