🎧 Dive into our latest episode: – a must-listen for all auto glass shop owners and marketers! 🔧
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Contact Stuart Weatherman: stuart@diamondautoglassflagstaff.com
Diamond Auto Glass Website: https://www.diamondautoglassflagstaff.com
Get started with Real Time Marketing: https://realtimemarketing.com/autoglass/
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✨ In this power-packed episode, we uncover the secrets to skyrocketing your online presence through strategic SEO and digital marketing tactics tailored specifically for the automotive glass industry. 🌐
⏱️ TIMESTAMPS ⏱️
00:00 – Shatterproof Sponsors
04:03 – Stuart’s start in the auto glass industry, $1200 cash to start and live
05:52 – Using Safelite to get into the replacement industry
06:50 – Yellow pages to direct mail and beyond
10:45 – Rick Chance the TV showman and the rise of Diamond to fill the void
13:53 – AAGA service, ahead of its time
17:56 – The best industry ideas, dead on arrival
20:10 – The state of independent glass shop websites, it’s not good!
20:57 – What shops need to look at when designing their website
25:18 – $10k traditional advertising, dumped it and SALES WENT UP☝️
29:40 – Email submissions aka FREE ONLINE QUOTE
31:04 – Why you need to hire a marketing partner
33:24 – What are the key items on the landing page of your website to engage customers
35:00 – USE YOUR DOMAIN EMAIL to preserve your branding and boost consumer confidence
36:37 – Consider using coupons that work – FREE WINDSHIELD REPAIR
38:40 – Beware of marketing and design companies that own your content and online brand
43:33 – How Diamond performs on Google – they kill it!
45:13 – Strategies for optimization
47:35 – Facebook and Instagram advertising
50:07 – Why the map pack or 3 pack is important
50:39 – Incentivize your employees to get customer reviews for better customer service
54:01 – Your website MUST be mobile optimized, period!
56:31 – Show ALL your reviews on your website
59:29 – Can a perfect review rating hurt or help – your calls to action.
01:02:00 – Staying your lane to win the game
01:04:17 – Make sure your website is complete – no coming soon pages!
01:05:13 – Including your employees in your marketing program
01:06:00 – Compare your ranking to other markets and then scale
01:12:06 – Reviews help identify the strengths and weaknesses in your business
01:14:12 – How to engage with Real Time Marketing to see if they can help you
01:16:28 – Power in Numbers – why the Independent Glass Association is vital to growth
01:24:27 – Stuart’s outlook of the future if the industry
01:31:18 – The industry is fragmented and needs to rise to the top
01:37:39 – IGA Independent Glass Shop Locator for consumers
01:41:03- Wrapping it all up and putting a pretty bow on top
What’s Under the Hood:
Website Design for SEO: Learn how to optimize your website with a design that not only looks good but also ranks high on search engines. 🖥️🔍
Mobile Readiness: With most searches happening on mobile, we’ll show you how to ensure your website provides the best mobile experience. 📱💨
Empowering Employees for Reviews: Discover innovative strategies to motivate your team to secure glowing customer reviews, a gold mine for SEO and trust-building. ⭐🙌
Back Linking Secrets: Uncover the art of back linking to boost your site’s authority and search engine ranking. 🔗🚀
Evaluating Auto Glass Shop Websites: We take a critical look at the current quality of auto glass shop websites in the marketplace and how you can stand out. 🕵️♂️💡