Mastering Brand Positioning for B2B SaaS with Jiaqi Pan [Video]

In this episode, Jiaqi Pan delves into the critical importance of brand positioning for B2B SaaS companies.

Pan shares insights on how Landbot has leveraged brand positioning to attract customers, emphasizing a customer-centric approach and using April Dunford’s expert framework.

Learn actionable tips and strategies for differentiating your product in a competitive marketplace, tailored specifically for B2B SaaS verticals.

Understand the significance of continually evolving your positioning to stay relevant with market changes and new technologies.

Watch the full podcast – https://youtu.be/wT1pdqf7eOA